The 3M Post-It notes have two unique features - the first is that, when stuck to a surface, it can be peeled away without leaving any residue. The second big feature is that the adhesive is re-usable.
Chameleon is a member of the lizard family and spend most of their lives in bushes or trees, where they can hide from predators and wait for food. Because they move very slowly, chameleons don’t stalk and pounce on their prey. Instead, they wait until prospective meals venture close enough to catch.
Chameleons catch dinner using their sticky tongues, which can be as long or even longer than their bodies, depending on the species. Once it fastens to prey, the tip of the tongue serves as a suction cup, pulling the food into the chameleon’s mouth. The lizard then grinds the meal between its jaws.
Combining the facts above, I created a quirky and exaggerated print ad to show how the chameleon now uses the sticky notes to help him do the job of capturing its preys.
I kept the copy to a minimum with just the name of the product as it is self-explanatory.
The typeface I used is Helvetica-Normal to just give it a clean and simple look.
(School Project)
